The SME Strategy Workbook

A Practical Workbook for SME Owners and Leaders

The SME Strategy Workbook gives owners and leadership teams a structured way to make better decisions, agree on clear priorities and turn those priorities into action. It sets out six weeks of practical work that finishes with a one-page strategy and a 90-day execution board with named owners.

Paperback, 82 pages, available from Amazon Australia.

The SME Strategy Workbook by Dominic Parsonson

Strategy Should Lead to Action

The SME Strategy Workbook is written for owners and leaders who want to look at their business with clear eyes. It is intended to help you examine where the business stands, challenge your assumptions and clarify your direction.

From there, the focus is on translating strategy into practical decisions and actions that you and your team can carry out and review as the business changes.

How the Six Weeks Work

  • Week 1: diagnose the condition of the business
  • Weeks 2 and 3: look at your customers, your economics and the choices open to you
  • Week 4: make the decisions and record them on a one-page strategy
  • Weeks 5 and 6: line up resources, test the assumptions that matter and build a 90-day execution board with named owners
  • Each quarter: review whether a poor result came from the strategy itself or from how it was executed

Each of the eight working tools comes with instructions, a worked example and blank pages to complete. The worked example follows a fictional machining business through every tool so you can see how they connect, and the six weeks are a suggested rhythm you can adjust to suit your business. Copies of every blank worksheet are free to download.

Who Is It For?

SME Owners

Wanting a clearer direction for their business.

Managing Directors and CEOs

Seeking to align priorities and turn strategy into execution.

Leadership Teams

Looking for a structured approach to discussing decisions and responsibilities.

Growing Businesses

Needing to move beyond informal planning towards clearer objectives.

What Will You Gain?

Working through the workbook is intended to give you a clearer view of your business and a practical way forward.

  • An understanding of the current position of your business
  • A way to challenge assumptions and identify the issues that matter
  • Clearly defined strategic priorities
  • A direct connection between decisions and practical actions
  • A framework for reviewing progress

Written by Dominic Parsonson

Dominic is the founder of Macidton Consulting, a Fractional Sales Leader and business growth consultant with 35 years of experience in B2B sales and commercial leadership, particularly across manufacturing, engineering and technical markets.

The workbook reflects that practical business experience, along with a belief that strategy should be understandable, actionable and useful to the people responsible for delivering it.

Read more about Dominic

Ready to Work on Your Business Strategy?

Explore the workbook on Amazon and start working through the decisions that matter most to your business.

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